Geographic Experiment design and Evaluation Tool designed to help you determine the true lift of marketing efforts.
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Updated
Sep 4, 2025 - Python
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incrementality
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This repository provides open-source best practices for for conducting geographic randomized controlled trials (Geo RCTs) for measuring incremental sales effect of advertising cammpaigns. It includes details on one design type in particular, a multi-armed stepped experimental design that has particular advantages in terms of statistical strength.
data-science statistics rct advertising experiments roi crt causal-inference marketing-science randomized-controlled-trials marketing-analytics roas incrementality iroas geo-rct
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Updated
Sep 3, 2025 - Python
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