A dynamic method for detecting faults in incremental and parallel builds.
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Jul 27, 2022 - OCaml
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incrementality
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Geographic Experiment design and Evaluation Tool designed to help you determine the true lift of marketing efforts.
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Sep 4, 2025 - Python
Measure the true incremental value of your marketing campaigns with GeoLift
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Feb 24, 2023 - Jupyter Notebook
This repository provides open-source best practices for for conducting geographic randomized controlled trials (Geo RCTs) for measuring incremental sales effect of advertising cammpaigns. It includes details on one design type in particular, a multi-armed stepped experimental design that has particular advantages in terms of statistical strength.
data-science statistics rct advertising experiments roi crt causal-inference marketing-science randomized-controlled-trials marketing-analytics roas incrementality iroas geo-rct
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Sep 3, 2025 - Python
Website for the tutorial: Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges. Presented at ECIR2022 https://ecir2022.org/tutorials/
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Apr 11, 2022
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