The Graph: cleaned up & added quickstart link

public/content/developers/docs/data-and-analytics/index.md

@@ -24,9 +24,14 @@ Developers can then process and transform this data to give their users unique i
 
 ## The Graph {#the-graph}
 
-The [Graph Network](https://thegraph.com/) is a decentralized indexing protocol for organizing blockchain data. Instead of building and managing off-chain and centralized data stores to aggregate on-chain data, with The Graph, developers can build serverless applications that run entirely on public infrastructure.
+[The Graph](https://thegraph.com/) is an indexing protocol that provides an easy way to query blockchain data through open APIs known as subgraphs. 
 
-Using [GraphQL](https://graphql.org/), developers can query any of the curated open APIs, known as sub-graphs, to acquire the necessary information they need to drive their dapp. By querying these indexed sub-graphs, Reports and dapps not only get performance and scalability benefits but also the built in accuracy provided by network consensus. As new improvements and/or sub-graphs are added to the network, your projects can rapidly iterate to take advantage of these enhancements.
+With The Graph, developers can benefit from:
+ - Decentralized indexing: Enables indexing blockchain data through multiple indexers, thus eliminating any single point of failure
+ - GraphQL queries: Provides a powerful GraphQL interface for querying indexed data, making data retrieval super simple
+ - Customization: Define your own logic for transforming & storing blockchain data, and reuse subgraphs published by other developers on The Graph Network
+
+Follow this [quick-start](https://thegraph.com/docs/en/quick-start/) guide to create, deploy, and query a subgraph within 5 minutes.
 
 ## Client diversity