diff --git a/examples/BUILD.bazel b/examples/BUILD.bazel
index 2a5ed52b35c..cd810eb4892 100644
--- a/examples/BUILD.bazel
+++ b/examples/BUILD.bazel
@@ -154,6 +154,15 @@ java_binary(
     ],
 )
 
+java_binary(
+    name = "custom-load-balance-client",
+    testonly = 1,
+    main_class = "io.grpc.examples.customloadbalance.CustomLoadBalanceClient",
+    runtime_deps = [
+        ":examples",
+    ],
+)
+
 java_binary(
     name = "name-resolve-client",
     testonly = 1,
diff --git a/examples/build.gradle b/examples/build.gradle
index c45e8e9da54..2208f3c0de4 100644
--- a/examples/build.gradle
+++ b/examples/build.gradle
@@ -153,6 +153,13 @@ task loadBalanceClient(type: CreateStartScripts) {
     classpath = startScripts.classpath
 }
 
+task customLoadBalanceClient(type: CreateStartScripts) {
+    mainClass = 'io.grpc.examples.customloadbalance.CustomLoadBalanceClient'
+    applicationName = 'custom-load-balance-client'
+    outputDir = new File(project.buildDir, 'tmp/scripts/' + name)
+    classpath = startScripts.classpath
+}
+
 task nameResolveServer(type: CreateStartScripts) {
     mainClass = 'io.grpc.examples.nameresolve.NameResolveServer'
     applicationName = 'name-resolve-server'
@@ -181,6 +188,7 @@ applicationDistribution.into('bin') {
     from(manualFlowControlServer)
     from(loadBalanceServer)
     from(loadBalanceClient)
+    from(customLoadBalanceClient)
     from(nameResolveServer)
     from(nameResolveClient)
     fileMode = 0755
diff --git a/examples/src/main/java/io/grpc/examples/customloadbalance/CustomLoadBalanceClient.java b/examples/src/main/java/io/grpc/examples/customloadbalance/CustomLoadBalanceClient.java
new file mode 100644
index 00000000000..2cf50a80b0a
--- /dev/null
+++ b/examples/src/main/java/io/grpc/examples/customloadbalance/CustomLoadBalanceClient.java
@@ -0,0 +1,108 @@
+/*
+ * Copyright 2023 The gRPC Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+package io.grpc.examples.customloadbalance;
+
+import com.google.gson.Gson;
+import io.grpc.Channel;
+import io.grpc.Grpc;
+import io.grpc.InsecureChannelCredentials;
+import io.grpc.LoadBalancerRegistry;
+import io.grpc.ManagedChannel;
+import io.grpc.ManagedChannelBuilder;
+import io.grpc.NameResolverRegistry;
+import io.grpc.StatusRuntimeException;
+import io.grpc.examples.helloworld.GreeterGrpc;
+import io.grpc.examples.helloworld.HelloReply;
+import io.grpc.examples.helloworld.HelloRequest;
+import io.grpc.examples.loadbalance.ExampleNameResolverProvider;
+import java.util.Map;
+import java.util.concurrent.TimeUnit;
+import java.util.logging.Level;
+import java.util.logging.Logger;
+
+/**
+ * This client is intended for connecting with the {@code LoadBalanceServer} in the "loadbalance"
+ * example.
+ */
+public class CustomLoadBalanceClient {
+
+  private static final Logger logger = Logger.getLogger(CustomLoadBalanceClient.class.getName());
+
+  private final GreeterGrpc.GreeterBlockingStub blockingStub;
+
+  public CustomLoadBalanceClient(Channel channel) {
+    blockingStub = GreeterGrpc.newBlockingStub(channel);
+  }
+
+  public void greet(String name) {
+    HelloRequest request = HelloRequest.newBuilder().setName(name).build();
+    HelloReply response;
+    try {
+      response = blockingStub.sayHello(request);
+    } catch (StatusRuntimeException e) {
+      logger.log(Level.WARNING, "RPC failed: {0}", e.getStatus());
+      return;
+    }
+    logger.info("Greeting: " + response.getMessage());
+  }
+
+
+  public static void main(String[] args) throws Exception {
+    // We need to register the provider of our custom load balancer implementation
+    LoadBalancerRegistry.getDefaultRegistry()
+        .register(new ShufflingPickFirstLoadBalancerProvider());
+
+    NameResolverRegistry.getDefaultRegistry().register(new ExampleNameResolverProvider());
+
+    String target = "example:///lb.example.grpc.io";
+
+    logger.info("Use default first_pick load balance policy");
+    ManagedChannel channel = Grpc.newChannelBuilder(target, InsecureChannelCredentials.create())
+        .build();
+
+    try {
+      CustomLoadBalanceClient client = new CustomLoadBalanceClient(channel);
+      for (int i = 0; i < 5; i++) {
+        client.greet("request" + i);
+      }
+    } finally {
+      channel.shutdownNow().awaitTermination(5, TimeUnit.SECONDS);
+    }
+
+    logger.info("Change to custom shuffling_pick_first policy with a configured random seed");
+    // The load balancer name in the config needs to match what getPolicyName() in the provider
+    // returns. The randomSeed field we are using also needs to be understood by the provider when
+    // parseLoadBalancingPolicyConfig() gets called.
+    Map<String, ?> serviceConfig = new Gson().fromJson(
+        "{ \"loadBalancingConfig\": " +
+        "    [ { \"grpc.examples.customloadbalance.ShufflingPickFirst\": { \"randomSeed\": 123 } } ]" +
+        "}",
+        Map.class);
+    channel = ManagedChannelBuilder.forTarget(target)
+        .defaultServiceConfig(serviceConfig)
+        .usePlaintext()
+        .build();
+    try {
+      CustomLoadBalanceClient client = new CustomLoadBalanceClient(channel);
+      for (int i = 0; i < 5; i++) {
+        client.greet("request" + i);
+      }
+    } finally {
+      channel.shutdownNow().awaitTermination(5, TimeUnit.SECONDS);
+    }
+  }
+}
diff --git a/examples/src/main/java/io/grpc/examples/customloadbalance/ShufflingPickFirstLoadBalancer.java b/examples/src/main/java/io/grpc/examples/customloadbalance/ShufflingPickFirstLoadBalancer.java
new file mode 100644
index 00000000000..e76cde3dc36
--- /dev/null
+++ b/examples/src/main/java/io/grpc/examples/customloadbalance/ShufflingPickFirstLoadBalancer.java
@@ -0,0 +1,204 @@
+/*
+ * Copyright 2023 The gRPC Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+package io.grpc.examples.customloadbalance;
+
+import static com.google.common.base.Preconditions.checkNotNull;
+import static io.grpc.ConnectivityState.CONNECTING;
+import static io.grpc.ConnectivityState.IDLE;
+import static io.grpc.ConnectivityState.SHUTDOWN;
+import static io.grpc.ConnectivityState.TRANSIENT_FAILURE;
+
+import com.google.common.base.MoreObjects;
+import io.grpc.ConnectivityState;
+import io.grpc.ConnectivityStateInfo;
+import io.grpc.EquivalentAddressGroup;
+import io.grpc.LoadBalancer;
+import io.grpc.Status;
+import java.util.ArrayList;
+import java.util.Collections;
+import java.util.List;
+import java.util.Random;
+import java.util.concurrent.atomic.AtomicBoolean;
+
+/**
+ * An example {@link LoadBalancer} largely based on {@link ShufflingPickFirstLoadBalancer} that adds
+ * shuffling of the list of servers so that the first server provided in {@link ResolvedAddresses}
+ * won't necessarily be the server the channel will connect to.
+ */
+class ShufflingPickFirstLoadBalancer extends LoadBalancer {
+
+  private final Helper helper;
+  private Subchannel subchannel;
+
+  /**
+   * This class defines the configuration used by this {@link LoadBalancer}. Note that no part of
+   * the gRPC library is aware of this class, it will be populated by the
+   * {@link ShufflingPickFirstLoadBalancerProvider}.
+   */
+  static class Config {
+
+    final Long randomSeed;
+
+    Config(Long randomSeed) {
+      this.randomSeed = randomSeed;
+    }
+  }
+
+  public ShufflingPickFirstLoadBalancer(Helper helper) {
+    this.helper = checkNotNull(helper, "helper");
+  }
+
+  @Override
+  public boolean acceptResolvedAddresses(ResolvedAddresses resolvedAddresses) {
+    List<EquivalentAddressGroup> servers = new ArrayList<>(resolvedAddresses.getAddresses());
+    if (servers.isEmpty()) {
+      handleNameResolutionError(Status.UNAVAILABLE.withDescription(
+          "NameResolver returned no usable address. addrs=" + resolvedAddresses.getAddresses()
+              + ", attrs=" + resolvedAddresses.getAttributes()));
+      return false;
+    }
+
+    Config config
+        = (Config) resolvedAddresses.getLoadBalancingPolicyConfig();
+
+    Collections.shuffle(servers,
+        config.randomSeed != null ? new Random(config.randomSeed) : new Random());
+
+    if (subchannel == null) {
+      final Subchannel subchannel = helper.createSubchannel(
+          CreateSubchannelArgs.newBuilder()
+              .setAddresses(servers)
+              .build());
+      subchannel.start(new SubchannelStateListener() {
+        @Override
+        public void onSubchannelState(ConnectivityStateInfo stateInfo) {
+          processSubchannelState(subchannel, stateInfo);
+        }
+      });
+      this.subchannel = subchannel;
+
+      helper.updateBalancingState(CONNECTING, new Picker(PickResult.withNoResult()));
+      subchannel.requestConnection();
+    } else {
+      subchannel.updateAddresses(servers);
+    }
+
+    return true;
+  }
+
+  @Override
+  public void handleNameResolutionError(Status error) {
+    if (subchannel != null) {
+      subchannel.shutdown();
+      subchannel = null;
+    }
+    helper.updateBalancingState(TRANSIENT_FAILURE, new Picker(PickResult.withError(error)));
+  }
+
+  private void processSubchannelState(Subchannel subchannel, ConnectivityStateInfo stateInfo) {
+    ConnectivityState currentState = stateInfo.getState();
+    if (currentState == SHUTDOWN) {
+      return;
+    }
+    if (stateInfo.getState() == TRANSIENT_FAILURE || stateInfo.getState() == IDLE) {
+      helper.refreshNameResolution();
+    }
+
+    SubchannelPicker picker;
+    switch (currentState) {
+      case IDLE:
+        picker = new RequestConnectionPicker(subchannel);
+        break;
+      case CONNECTING:
+        picker = new Picker(PickResult.withNoResult());
+        break;
+      case READY:
+        picker = new Picker(PickResult.withSubchannel(subchannel));
+        break;
+      case TRANSIENT_FAILURE:
+        picker = new Picker(PickResult.withError(stateInfo.getStatus()));
+        break;
+      default:
+        throw new IllegalArgumentException("Unsupported state:" + currentState);
+    }
+    helper.updateBalancingState(currentState, picker);
+  }
+
+
+  @Override
+  public void shutdown() {
+    if (subchannel != null) {
+      subchannel.shutdown();
+    }
+  }
+
+  @Override
+  public void requestConnection() {
+    if (subchannel != null) {
+      subchannel.requestConnection();
+    }
+  }
+
+  /**
+   * No-op picker which doesn't add any custom picking logic. It just passes already known result
+   * received in constructor.
+   */
+  private static final class Picker extends SubchannelPicker {
+
+    private final PickResult result;
+
+    Picker(PickResult result) {
+      this.result = checkNotNull(result, "result");
+    }
+
+    @Override
+    public PickResult pickSubchannel(PickSubchannelArgs args) {
+      return result;
+    }
+
+    @Override
+    public String toString() {
+      return MoreObjects.toStringHelper(Picker.class).add("result", result).toString();
+    }
+  }
+
+  /**
+   * Picker that requests connection during the first pick, and returns noResult.
+   */
+  private final class RequestConnectionPicker extends SubchannelPicker {
+
+    private final Subchannel subchannel;
+    private final AtomicBoolean connectionRequested = new AtomicBoolean(false);
+
+    RequestConnectionPicker(Subchannel subchannel) {
+      this.subchannel = checkNotNull(subchannel, "subchannel");
+    }
+
+    @Override
+    public PickResult pickSubchannel(PickSubchannelArgs args) {
+      if (connectionRequested.compareAndSet(false, true)) {
+        helper.getSynchronizationContext().execute(new Runnable() {
+          @Override
+          public void run() {
+            subchannel.requestConnection();
+          }
+        });
+      }
+      return PickResult.withNoResult();
+    }
+  }
+}
\ No newline at end of file
diff --git a/examples/src/main/java/io/grpc/examples/customloadbalance/ShufflingPickFirstLoadBalancerProvider.java b/examples/src/main/java/io/grpc/examples/customloadbalance/ShufflingPickFirstLoadBalancerProvider.java
new file mode 100644
index 00000000000..d72b8ca1c8d
--- /dev/null
+++ b/examples/src/main/java/io/grpc/examples/customloadbalance/ShufflingPickFirstLoadBalancerProvider.java
@@ -0,0 +1,65 @@
+/*
+ * Copyright 2023 The gRPC Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+package io.grpc.examples.customloadbalance;
+
+import io.grpc.LoadBalancer;
+import io.grpc.LoadBalancer.Helper;
+import io.grpc.LoadBalancerProvider;
+import io.grpc.NameResolver.ConfigOrError;
+import io.grpc.Status;
+import java.util.Map;
+
+public class ShufflingPickFirstLoadBalancerProvider extends LoadBalancerProvider {
+
+  @Override
+  public ConfigOrError parseLoadBalancingPolicyConfig(Map<String, ?> rawLoadBalancingPolicyConfig) {
+    Long randomSeed = null;
+
+    // The load balancing configuration generally comes from a remote source over the wire, be
+    // defensive when parsing it.
+    try {
+      Object randomSeedObj = rawLoadBalancingPolicyConfig.get("randomSeed");
+      if (randomSeedObj instanceof Double) {
+        randomSeed = ((Double) randomSeedObj).longValue();
+      }
+      return ConfigOrError.fromConfig(new ShufflingPickFirstLoadBalancer.Config(randomSeed));
+    } catch (RuntimeException e) {
+      return ConfigOrError.fromError(
+          Status.UNAVAILABLE.withDescription("unable to parse LB config").withCause(e));
+    }
+  }
+
+  @Override
+  public LoadBalancer newLoadBalancer(Helper helper) {
+    return new ShufflingPickFirstLoadBalancer(helper);
+  }
+
+  @Override
+  public boolean isAvailable() {
+    return true;
+  }
+
+  @Override
+  public int getPriority() {
+    return 5;
+  }
+
+  @Override
+  public String getPolicyName() {
+    return "grpc.examples.customloadbalance.ShufflingPickFirst";
+  }
+}