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It's also full of annoying advertisements (but I guess they have to try to support the site somehow).
I just went through the first 10 listings for each of categories General Goods, Hardware/Electronics, and Clothing. I found almost half (11 of 24) of the links were outright useless -- 404s, server-not-found's, "coming soon", etc.
For most of the other half of the listings I checked, they pointed to non-English websites (Dutch, Spanish, Greek, etc). Nothing wrong with that, but for any given person, that means a majority of the (working) listings are not going to be relevant, and I didn't see any way to target-in on listings for a particular country or region.
UseBitcoins.info is listed prominently on the Getting Started page as well as less prominently on several other pages. This situation probably doesn't lend well to Bitcoin's "Spend" case.
I'd be happy to produce a patch to replace some/all of these links with link(s) to another obvious contender, but I thought it might appear particularly self-serving to do so without discussion first (being a co-founder of said site). Perhaps a multi-pronged solution would be even better -- e.g., giving users an option for search, a business map, or a standard directory. (Though unfortunately I don't know of a standard directory-listing of BTC-accepting businesses that isn't full of outdated links.)